I am directing your attention to this post by Andrew Kern. I call this a don't even think about missing it article if you would like to reclaim a culture of reading.
By the way, the My Book House set he refers to is fabulous. I have a complete 1970's set in the library and two complete sets of the original version set aside for future grandchildren. This is a good investment, especially if you are short on space but want a collection of some of the best of children's literature. Sets can often be found fairly inexpensively or you can piece one together.